Specsavers Hearcare are part of the Specsavers Optical Group. Their Hearing Aid Dispensers operate either from a room or rooms within a Specsavers Opticians or sometimes in a specialised Specsavers Hearcare shop.
Specsavers Hearcare have their own brand of hearing aids called the “Advance Range” that have been marketed so well that has made them a market leader. However their range of hearing aids cannot always be accurately be compared like for like to any of the ”latest branded hearing aids”.
Specsavers Hearcare do not generally quote prices for the “latest available digital hearing aid technology”. This “business model”, although a very successful one, needs to be an option that is considered very carefully by the consumer for very legitimate reasons.This advice especially applies to those people who are seeking the very latest, up to date available hearing aid solutions for their hearing loss.
It is a well known fact that advancements in any technology market, generally come at a very high price to the consumer, especially when vast sums of money are being consistently invested in the research and development of those products. Substantial financial investments in hearing aid technology have allowed hearing aids to develop, improve and evolve with their unique and amazing features. The evolution of these features have in the past and still continue to provide significant benefits and improvements in the performance of hearing aids, especially so for people who yearn to hear more clearly and interact in social situations with noisy and demanding environments.
If these genuine advancements in hearing aid technology truly exist, then why would any hearing aid company offer re branded hearing aids that may or may not contain these latest innovations and improvements, as their preferred choice?
Perhaps one reason is that hearing aids containing older technology, are far cheaper to buy, compared to the latest technology. Buying older technology can still make a good profit margin and to be totally fair to the suppliers, “can also provide consumers with a lower cost option for better technology”.
After all, many of the other National hearing aid companies have a similar marketing strategy when advertising their own “special offers” containing older technology, seen recently in both press adverts and on TV.
After all, companies who market and supply “own branded products” at far lower prices to consumers is not a new thing.
But this kind of marketing tactic makes it difficult or in some cases impossible for consumers to compare like for like prices of up to date hearing aid technology.
For more information or prices for the latest available hearing aid technology at low prices, call us on 0800 0304 542
